Some people are really passionate about scissors. Fiskars, a manufacturer of scissors, knives and garden tools, recognizes and appreciates their passion—so much so that it’s created an online community called The Fiskateers for customers who love to scrapbook using Fiskars’ products. Participants in this virtual hobby group exchange helpful tips [...] Read more »
Create Top-Of-Mind Awareness During Tough Economic Times
Did you know that prior to the Great Depression the Kellogg Cereal Company was the industry leader? But as the dark days of the Depression receded, C.W. Post emerged as the frontrunner, outselling the field. How did this happen? Reportedly, Post, conscious of the fact that people still had a [...] Read more »
Your Firm’s Future Is Tied To Your Referral Sources
To become a successful rainmaker, you need to think about not who you know, but who knows you and who trusts you enough to send business your way. If it were simply a matter of who you knew, you’d find new referral sources simply by meeting new people. But it [...] Read more »
How Giving Can Help Lawyers Network Successfully
Whenever I speak about networking, I define what it means to me. I’ve learned that the concept is not only misunderstood but has a negative connotation: Shoving as many business cards into people’s hands as you can while telling them all about yourself and your practice/area of expertise during a [...] Read more »
You Can’t Afford To Not Hire A Marketing Assistant
The Seven Most Powerful Marketing Assets And Habits Asset #2: Hire A Marketing Assistant Suggest to attorneys that they consider hiring a marketing assistant and they will probably say, “You have got to be kidding, I can’t afford that.” This reaction reflects the view that hiring a market assistant—or anyone [...] Read more »
How to make more money as a lawyer
It’s hard enough to generate new business when the economy is thriving; the current global economic climate raises the bar in ways that can cause anxiety, fear, and despair. Is your practice recession-proof? Is your firm? It’s time to think differently about networking, marketing and sales. Great fortunes were made [...] Read more »
How Lawyers Can Remain Relevant In A Recession
In the past few months, numerous law firms have either reduced staff or are slowing down, and that figure seems to be growing steadily. For those of you who still have your job, now is not the time to experience survivor’s guilt. Instead, you must be proactive and creative in [...] Read more »