Comments on: You Can’t Afford To Not Hire A Marketing Assistant http://www.thecompletelawyer.com/law-practice-marketing/you-can%e2%80%99t-afford-to-not-hire-a-marketing-assistant-3352.html The Complete Lawyer is the only website in the legal profession that focuses solely on the professionalism and quality of life and career issues that impact every lawyer’s success and satisfaction. Our contributors are practicing lawyers, innovative authors, veteran coaches and consultants who provide daily tools and insights that help lawyers succeed in their careers and lives as a whole. Mon, 09 Nov 2009 03:22:49 -0800 http://wordpress.org/?v=abc hourly 1 By: Kat G http://www.thecompletelawyer.com/law-practice-marketing/you-can%e2%80%99t-afford-to-not-hire-a-marketing-assistant-3352.html/comment-page-1#comment-69 Kat G Wed, 04 Mar 2009 18:52:59 +0000 http://www.thecompletelawyer.com/?p=3352#comment-69 When your business is intellectual and client-driven you absolutely need to be marketing, not just advertising. The least expensive (and many say most effective) way is to use online social networking tools such as Twitter, Facebook, linkedin, etc. Despite the low monetary price however, this process is an incredible time suck. By having a marketing assistant that can organize these campaigns, monitor them, you help your word-of-mouth network grow without taking away from the already paying clients (woo hoo paying clients). For those who think they can't afford a marketing assistant, you have to consider that most are a bargain for what they know how to do and in the end, the money spent on even a part-timer will be more effectively spent than on that stupid phonebook ad you took out last year. When your business is intellectual and client-driven you absolutely need to be marketing, not just advertising. The least expensive (and many say most effective) way is to use online social networking tools such as Twitter, Facebook, linkedin, etc. Despite the low monetary price however, this process is an incredible time suck. By having a marketing assistant that can organize these campaigns, monitor them, you help your word-of-mouth network grow without taking away from the already paying clients (woo hoo paying clients).

For those who think they can’t afford a marketing assistant, you have to consider that most are a bargain for what they know how to do and in the end, the money spent on even a part-timer will be more effectively spent than on that stupid phonebook ad you took out last year.

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