Whenever I speak about networking, I define what it means to me. I’ve learned that the concept is not only misunderstood but has a negative connotation: Shoving as many business cards into people's hands as you can while telling them all about yourself and your practice/area of expertise during a one-hour business/social mixer. I define networking as "the cultivating of mutually beneficial, give-and-take, win/win relationships.” I emphasize the "give" part. Encourage People To Know, Like And Trust You If this sounds like Pollyanna-type ...
Search Results for New Spin on Rainmaking for Lawyers
A New Spin on Rainmaking for Lawyers: Client Evangelists Arnie Herz | Sunday, February 01, 2009
Some people are really passionate about scissors. Fiskars, a manufacturer of scissors, knives and garden tools, recognizes and appreciates their passion—so much so that it’s created an online community called The Fiskateers for customers who love to scrapbook using Fiskars’ products. Participants in this virtual hobby group exchange helpful tips and ideas. But, more than that, they’re volunteer innovators and ambassadors of the Fiskars’ brand, suggesting new products and trumpeting the benefits of ones they already use. This is not an isolated ...


