Articles
Mission Statement:
Your brand is who you are, how you tell your story, and how you connect with the world. We are a brand-centered management consulting firm. We work with partners, chief executives, business owners and leaders to rethink and rebuild brands, and build new brands from scratch. We are pragmatic practitioners anchored in brand research, planning, strategy development, creative ideation, communication and organizational planning. We have planned, built and aligned brands in the real world. We are innovative, creative and authentic. We are a complete brand resource. Working together, we can help change the world for your brand and your business.
Experience:
Ian Latham founded Latham & Company in Atlanta after a worldwide management career with Ogilvy & Mather, the world’s leading brand-based advertising agency. He worked as a managing director, creative director and strategic planner in Ogilvy & Mather offices in Sydney, Milan, Vienna, and two offices in New York.
He was a member of David Ogilvy’s Creative Council and winner of three David Ogilvy Awards for marketing success. He co-founded Ogilvy & Mather in Atlanta in 1980. Throughout his career, his clients have included companies as large as American Express, Unilever and Kodak, and as diverse as U.S. Centers for Disease Control, Egleston Children’s Hospital, and the U.S. Virgin Islands. Ian has special expertise in corporate positioning, entrepreneurial and emerging businesses, travel, health care, higher education, and the marketing and positioning of upscale brands.
He is regarded as a “brilliant strategist” and an “extraordinary writer.” Latham & Company has completed brand strategy and development assignments for clients that help transform their brands and businesses:
- Arylessence: brand research, positioning and communications for the largest fragrance and flavor house in the Southeast
- College of Charleston, South Carolina: brand research and strategy development for one of the best liberal arts universities in the country
- Livid Media: complete brand and concept development for a new online channel for experiential consumers
- Pathbuilders: brand identity, program concepts and communications for an innovative company focused on high-performing women in the workplace
- Kirschner & Lewyn: business concept, brand development and communications for a business and financial planning company positioned for business owners and entrepreneurs
- North Highland Company: brand research and story development for this highly-respected international consulting firm
- Michael C. Carlos Museum of Emory University: brand research, story and messaging development for one of the country’s leading archeological museums
- Strafford: brand analysis and website development for a leading publisher of legal, accounting and tax publications and interactive teleconferences.
Ian Latham has been a board member of Zoo Atlanta and the Atlanta Advertising Club, and chair of Special Audiences and Very Special Arts Georgia. He has spoken to marketing and advertising audiences at Emory University, American Marketing Association, Art Institute of Atlanta, Portfolio Center, and the American Advertising Federation. He currently serves as New Zealand Honorary Consul in Georgia, Alabama, Tennessee and South Carolina, and is a member of the Atlanta Consular Corps.
